RETURN ON INVESTMENT CALCULATOR
What is your total annual revenue?
TOTAL ANNUAL RETURN:
INCREASED BRAND RECOGNITION
A recent study found that businesses with greater brand awareness were viewed more favourably than their competitors, which in turn produces more loyal customers. Finding new customers is about 6 times more expensive than retaining existing customers, so it's not surprising that revenue increases when you get customers to keep coming back! Although this increase is dramatic in research, we'll be conservative and represent it with a 3% yearly increase.
INCREASED PERCEIVED VALUE
It's no question that a brand that exudes professionalism and skill in their respective field is associated with better quality. Good branding provides credibility, reliability, and comfort, and this study supports this claim. Better perceived quality, as we all know, is positively correlated with increased prices. We'll be modest and document this with a 2% yearly increase in revenue.
INCREASED PRIDE OF BRAND
Great branding instills pride in your customers. Customers who are proud of their brand are excited to share about it (can you smell a referral?). Not to mention the effect pride can have within an organization; good branding tells employees that their business is dedicated to maintaining their image, and proud employees work harder and stay longer. Studiothink estimates increased pride is responsible for a 3% increase in revenue!
*The projected increases in yearly revenue are hypothetically derived against a broader body of research, and may not be an accurate prediction of your company's revenue following the purchase of branding and/or web design services. Use discretion when using this calculator to contribute to business investments.